Moments of Hope
Brand Communications – Digital Platform
Background
A Voice of Reason
Moments of Hope is an initiative by David Chadwick to share the word of GOD through existing and future media assets including video, audio, written and visual content. In order to do this, they needed a bold new identity and a robust online media hub.
Deliverables
- Brand Strategy
- Brand Design
- Identity
- Brand Guidelines
- Website Design & Development
- Custom Content Management System
website
Branded Online Experience
After the brand identity was completed, the next goal of the project was to create a robust online media experience for users to interact with and share content.
Breathing New Life into the Brand
Atypic was tasked with creating a new, fresh identity that communicated energy, vibrance, and appealed to a large target audience. It was important to convey the overall mission of Moments of Hope; giving people a new perspective as to why there's reason for hope through Jesus.
The Solution
The logo evokes a warm, inviting feeling, paired with a color palette that is gender neutral and appeals to all audiences. The mark itself represents a subtle heart shape, while also creating a connected feeling with the interior negative space. We knew it was important for this identity to be flexible, so a secondary mark was created to stand alone as a strong watermark.
In order to ensure consistency throughout the life of the brand, extensive Brand Guidelines were created to identify typography, color palette, and logo usage.
