Digital Marketing & Brand Development Agency  |  Charlotte, NC

Moments of Hope

Brand Communications   –   Digital Platform


A Voice of Reason

Moments of Hope is an initiative by David Chadwick to share the word of GOD through existing and future media assets including video, audio, written and visual content. In order to do this, they needed a bold new identity and a robust online media hub.

Moments of Hope


  • Brand Strategy
  • Brand Design
  • Identity
  • Brand Guidelines
  • Website Design & Development
  • Custom Content Management System


  • Stripe Payment Gateway
  • Taxjar
  • Raise Donor
  • ShipStation
Visit Site
Moments of Hope Initial Logo Concepts
Moments of Hope Final Logo Concepts
Moments of Hope Brand Guidelines
Moments of Hope Business Cards
Moments of Hope Simple Logo Concepts


Branded Online Experience

After the brand identity was completed, the next goal of the project was to create a robust online media experience for users to interact with and share content.

Moments of Hope Website
Moments of Hope Website

Breathing New Life into the Brand

Atypic was tasked with creating a new, fresh identity that communicated energy, vibrance, and appealed to a large target audience. It was important to convey the overall mission of Moments of Hope; giving people a new perspective as to why there's reason for hope through Jesus.

The Solution

The logo evokes a warm, inviting feeling, paired with a color palette that is gender neutral and appeals to all audiences. The mark itself represents a subtle heart shape, while also creating a connected feeling with the interior negative space. We knew it was important for this identity to be flexible, so a secondary mark was created to stand alone as a strong watermark.


In order to ensure consistency throughout the life of the brand, extensive Brand Guidelines were created to identify typography, color palette, and logo usage.

Previous New Charlotte Church Next Eastwood Homes