Eastwood Homes
Digital Marketing
Background
Built With Care
Founded in 1977, Eastwood Homes is a privately held residential homes builder. They are driven by the desire to exceed the expectation of buyers by delighting them in every step of the building process. 40 years later, Eastwood Homes is a proud leader of establishing new neighborhoods serving communities throughout North Carolina, South Carolina, Virginia & Atlanta.
Deliverables
- Paid Search Advertising
- Search Engine Optimization
The Goal
Eastwood homes needed a partner that would help push their brand forward in the online space. In correlation with already established digital marketing efforts, Eastwood Homes wanted to establish more consistency and alignment across all digital channels. They needed a strategy that would continue to develop and establish the brand in an extremely fast-growing market across the Carolinas and Virginia.
the challenge
Building A Strong Foundation
The home building market is an already overly saturated industry. We needed a digital strategy that would understand the consumer, their buyers’ journey, and increase conversions. Understanding which outlets convert best at any level was vital. The cost per click in a competitive market can be steep, so we needed to discover the best way to increase conversions, while being cost effective.
The Solution
To better understand the market we would be entering, we pulled an extensive competitor analysis of local and regional competitors to gain industry insights. After understanding the industry and the competition for digital marketing efforts, we implemented a three-part strategy, Pay Per Click advertising, Search Engine Optimization efforts, as well as Display Ad Campaigns. Our overall goal was to increase brand visibility and establish Eastwood Homes as a reliable homebuilder. We focused efforts to drive traffic to the most appropriate pages of the site and went after targeted keywords for each region. Our Re-marketing Display Ads leveraged visual assets to increase brand awareness of Eastwood Homes, while targeting previous visitors back to the site who were now in a later stage of the customer journey.
24k
Additional Visitors
334
Increase in Form Submissions
330
Additional Organic Visitors a Month
