Digital Marketing & Brand Development Agency  |  Charlotte, NC

Lucidity Systems

  • Digital Platform


An Entirely New Type of GC

Lucidity was started to create products that allow users to test and analyze the world around them. They developed an easy-to-use Gas Chromatograph (GC) with a small footprint at a cost significantly lower than the competition making it more widely accessible. The need for an innovative online experience was imperative in showcasing new products and featuring the newly developed miniGC.

Lucidity Systems


  • Website Design & Development
  • Custom Content Management System


  • 360 Product View
  • Product Cart Experience
Lucidity Systems Custom Website Lucidity Systems Responsive Website

The Goal

A Whole New Perspective to Analysis

Lucidity was looking to make a new splash in an existing (and typically expensive marketplace) by establishing an informative online presence to ultimately drive conversions through an intuitive and innovative website experience that educates the target audience. 


The overall feel of the website needed to appeal to distinct audiences that fell within specific small business categories that aligned directly with the product usage.

The Solution

Atypic delivered a customized and unique online experience that focuses on innovation, highlighting the key features and functionality of the miniGC. With the integration of 3D product modeling, we were able to deliver an immersive look at the product in a new way. 
As a product development company with a chemistry focus, the site needed to reflect Lucidity’s innovative mindset with a web presence that paralleled other cutting edge technology companies. Balancing a juxtaposition of white and dark backgrounds and bold text, the site lends itself well to emphasizing sleek product photography while organizing specs and features in a way that is uncomplicated and easy to digest. 
In order to ensure these in-depth product pages could be seamlessly added to the website, Atypic created a custom content management system to allow Lucidity to easily add newly developed products to the website at any time.
Lucidity Mini GC
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