- Digital Platform
An Entirely New Type of GC
Lucidity was started to create products that allow users to test and analyze the world around them. They developed an easy-to-use Gas Chromatograph (GC) with a small footprint at a cost significantly lower than the competition making it more widely accessible. The need for an innovative online experience was imperative in showcasing new products and featuring the newly developed miniGC.
- Website Design & Development
- Custom Content Management System
- 360 Product View
- Product Cart Experience
A Whole New Perspective to Analysis
Lucidity was looking to make a new splash in an existing (and typically expensive marketplace) by establishing an informative online presence to ultimately drive conversions through an intuitive and innovative website experience that educates the target audience.
The overall feel of the website needed to appeal to distinct audiences that fell within specific small business categories that aligned directly with the product usage.