Digital Marketing & Brand Development Agency  |  Charlotte, NC

Freightliner Trucks

Digital Platforms 

Background

Dealership Digital Platform

Daimler Trucks of North America partned with Atypic to deliver a comprehensive dealership digital platform that would increase inbound lead generation and improve the online customer experience for the DTNA customer base.

Freightliner Trucks

Deliverables

  • Responsive Website
  • Sales Lead CRM
  • Multi-Location
  • Multi-Brand Environment
  • Ad Manager
  • Inventory Manager
  • Custom Reporting

Integrations

  • Truck Paper Import
  • Geo-Location
  • DMS API Integration
  • SendGrid
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The Goal

Create a new digital platform that will allow Freightliner dealerships across North America to quickly deploy new websites focused on driving new business and sales, while implementing new SEO best practices and working within the Freightliner brand standards.

Peach State Tablet

The Result

Atypic crafted a streamlined front-end system that allowed users to search new and used inventory from multiple manufacturers and locations. The backend features for site management dynamically populated inventory and allowed lead management per location and sales team member. 

CONCLUSION

System Synchronization

The result was a cohesive dealership platform that unified DTNA with all participating Freightliner dealerships. The UX design encourages visitors to browse through inventory while comparing against inventory from other locations and clear guidance on next steps to requesting a quote. In keeping the on-site inventory in sync with internal dealer management systems, sales team can now rely on their best performing sales tool.  

13

Increase in Organic Traffic

180

Goal Completions in First 6 Months

14k

New Visitors in First 6 Months

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