Freightliner Trucks
Digital Platforms
Background
Dealership Digital Platform
Daimler Trucks of North America partned with Atypic to deliver a comprehensive dealership digital platform that would increase inbound lead generation and improve the online customer experience for the DTNA customer base.
Deliverables
- Responsive Website
- Sales Lead CRM
- Multi-Location
- Multi-Brand Environment
- Ad Manager
- Inventory Manager
- Custom Reporting
13
Increase in Organic Traffic
180
Goal Completions in First 6 Months
14k
New Visitors in First 6 Months
The Goal
Create a new digital platform that will allow Freightliner dealerships across North America to quickly deploy new websites focused on driving new business and sales, while implementing new SEO best practices and working within the Freightliner brand standards.
The Result
Atypic crafted a streamlined front-end system that allowed users to search new and used inventory from multiple manufacturers and locations. The backend features for site management dynamically populated inventory and allowed lead management per location and sales team member.
CONCLUSION
System Synchronization
The result was a cohesive dealership platform that unified DTNA with all participating Freightliner dealerships. The UX design encourages visitors to browse through inventory while comparing against inventory from other locations and clear guidance on next steps to requesting a quote. In keeping the on-site inventory in sync with internal dealer management systems, sales team can now rely on their best performing sales tool.
