Every 1 Matters
Cam Newton Foundation
- Digital Platforms
- Digital Strategy
Background
A Foundation For Children
The Cam Newton Foundation is committed to enhancing the lives of young people by addressing their socioeconomic, educational, physical and emotional needs. The overarching theme of the Cam Newton Foundation is "Every 1 Matters." As Cam Newton - the athlete - gained notoriety, it was important to leverage that exposure into showcasing the causes and foundation that are affiliated with Cam Newton's name.
Awards
Gold in Consumer Website
Charlotte Addys 2016
Silver in Interactive Microsite
Charlotte Addys 2016
Silver in Best of Web
Charlotte Addys 2016
Deliverables
Responsive Website
Custom Content Management System
Digital Campaigns
Social Media Advertising
Paid Search Advertising
The Story
Building the Cam Newton Brand
The Cam Newton Foundation came to Atypic with a two-sided goal. The foundation needed a new website to increase exposure for the non-profit Foundation while also being a platform to showcase Cam Newton as an individual and brand. As the publicity grows for Cam, more awareness for his dedicated causes would be a residual result of this growing interest.
The Goal The Goal
Though we know he will be known mostly for his feats on the football field, his presence online should emphasize the efforts of the foundation ahead of football feats. The new online presence would showcase photo galleries of Cam’s Foundation making an impact in the Charlotte and Atlanta communities while also providing visitors with a more personal view of Cam Newton himself.
The Solution
Two Sides of the Individual
Atypic designed a split screen experience that helped drive users into the section of the site most relevant to them. On the Foundation side, being able to highlight key events and provide archives of past events in an image-heavy and colorful way was key to helping to continue to drive interest for donors and volunteers. The entire site is managed via Atypic's custom content management solution. There are 20 custom modules to manage everything from FAQs, page content to board members and events including content videos, logos and image galleries.
The Solution
Inside Cam
For the branded side of the site, the design objective was to create an interactive way to allow fans to stay up-to-date on all things Cam as well as dive into his story to get a better understanding of who he is outside of football. This includes the ability for Cam to syndicate and craft custom posts to speak directly to his fans and supporters.
The Solution
Every Device Matters
In an effort to extend the reach of the website, regardless of the technology of the user, Atypic ensure that the responsive design gave a pleasant user experience to any user at any size or from any device. This way, whether the user is in the stands at the stadium using their mobile phone or at home browsing on their personal computer or tablet, the site will respond to their device accounting for all touch points in the user experience.
The Solution
Continual Growth
Atypic and the Cam Newton Foundation have continued to evolve the presence Cam holds online, by steadily publishing events, photo galleries, personalized posts to fans and much more, all while still finding the time to train and perform at a high level on the field.
Page Views
330k
Over 330k page views in first year
Sessions
112k
Over 112k sessions in first year
Goal Conversions
1k
Over 1,100 goal conversions
New Visitors
88k
Over 88k new visitors to site
