Italian Cycling Apparel
- Product/Collection Manager
- Distributor Locator
Giordana was established from a desire to craft the very best in cycling clothing with a commitment to continually to push the envelope, in apparel, technology, materials and style. Designing clothing for everyone from the competitive racers to the everyday athlete, Giordana is known as an industry leader to dedicated cyclists and hobbyists alike.
Video Art Direction
Custom Content Management System
Multi Language – Italian
Bringing Italian Craftsmanship Local
Giordana has established a network of localized brand ambassadors and resellers throughout the United States. It is a continuous goal to bring sales into local cycling shops so that experts can advocate the quality of Giordana products to interested customers.
The Goal The Goal
We wanted to showcase the same level of innovation incorporated into Giordana products, materials and design of their apparel, into their new online presence.
The theme of innovation was utilized from the start of their design. Large, bold images, paired with layering and video sets the theme that Giordana is on the cutting edge of cycling apparel, performance materials and fashion.
Stunning Visuals, Driving Conversions
The homepage itself is an isolated user experience that immerses the user with the types of apparel created and sold by Giordana, while showcasing “featured” items and collections, introducing the culture and history of the brand and most importantly directs the user to the closest retailers carrying Giordana items.
Products and categories are explored online with a familiar eCommerce experience, but should ultimately direct interested buyers to the most convenient “brick and mortar” wholesalers via geo-location and product availability.
The end-product we feel brought an historic brand, whose industry reputation far superseded its online presence, to a point where the visual perception online has paralleled the level of innovation engrained within its brand. The website has allowed Giordana to continuously highlight collections and products through an intentional visual hierarchy built to promote products and drive purchases.
Over 123k sessions in the first year
Over 500 goal conversions in the first year
Increase in organic traffic Y/Y
Increase in organic goal conversions Y/Y