Party Reflections
Digital Marketing
Background
Upscale Event Rentals
Party Reflections is full suite party rental company. They started as a chair rental service in 1958, in a small garage just a few minutes from their current corporate headquarters in Charlotte, NC. They only offered a limited inventory of table and chair rentals and are now the region’s top special events party rental company, proudly serving the Charlotte, NC, Greensboro, NC, and Columbia, SC areas.
Deliverables
- Pay Per Click Advertising
- Search Engine Optimization
The Goal
It was important that online efforts speak directly to prospective customers who may be aware of Party Reflections, but have not previously engaged with the brand, while also targeting potential new customers. We leveraged a geo-focused campaign to increase exposure to new customers and utilized search engines to gain exposure to new and returning prospects.
the solution
A Clear Reflection
Atypic formulated a multi-channel digital marketing strategy to increase key metrics related to visibility, engagement, interest and sales. Our team performed ongoing Search Engine Optimization efforts around a catalog of specific keywords, from long-tail to industry niche. We aligned a Search Engine Marketing strategy with our organic efforts, that we built around geographic regions Party Reflections served and core products offered. Combining these efforts, we were able to bring more visibility to Party Reflections while highlighting the value they could offer for an upcoming event. Ultimately, we implemented a robust strategy that would bring higher quality traffic and leads.
24
Increase in Organic Traffic
237
Increase in Goal Completions
479
Increase in Leads
